We all want to get more done, and many businesses are automating parts of their processes to achieve maximum efficiency. From ordering your guilty pleasure at McDonald's to using the self-checkout at the grocery store, automation is everywhere. But does it belong in the world of content creation, too? According to a 2022 study by Capterra, 33% of surveyed marketers who use artificial intelligence and machine learning software are leveraging it to generate content. Creating content with AI content generators is faster and cheaper than hiring a writer to do the same job, but are the world's best copywriters, writers and content creators about to end up on the unemployment line?

If Switzerland-headquartered tech company Utopia Music wasn't previously on your radar, it definitely will be after this month. At the start of September, the firm made the high-profile appointment of Downtown's former EVP of Business Development, Roberto Neri, as Chief Operating Officer, followed by other big hires including Paul Gathercole as Chief Data Officer, Åsa Carild as Head of Platform, and Paul Stuart as Chief Legal Officer. Now, the firm, which music industry sources tell us has raised tens of millions in investor capital to date, has acquired Quincy Jones-backed emotional data enrichment company, Musimap. Musimap's automated engines that power music discovery, emotional profiling and metadata enrichment. The firm's APIs use proprietary AI to generate emotional metadata for clients.

For as long as we can remember, creative decision-making has been largely subjective. In the past decade, however, the subjectivity of creativity has begun to change. More than ever, decisions within major companies and even the arts have been straying out of the realm of subjectivity and into the realm of objectivity and data. When a record label signs a new artist, it wants to see Spotify data signaling this artist's fanbase is trending up and to the right. When a car manufacturer hires an advertising agency and asks for creative campaign ideas, it wants those ideas to be backed up by data that signals emerging demand.

BiNeuro is a synthesis of two most advanced technologies our time: the artificial intelligence and blockchain. This system was created by the team of experts with long-term practical experience in digital marketing, applied mathematics and programming. BiNeuro's core is composed of the following elements: The BiNeuro platform is developed on the base of the Ethereum network, which makes it possible to use one of the most important inventions of Vitalik Buterin (the founder of Ethereum) -- the so-called smart contracts. Using smart contracts will significantly improve marketing campaigns effectiveness and allow the transparency and safety of all transactions on the BiNeuro platform. The BiNeuro creators are ambitious and plan to earn $ 54 million by the end of the first year. These results will be achieved owing to involvement of several thousand Partners and conducting tens of thousands effective advertising campaigns.

With the business landscape changing more rapidly than ever before, the intranet must adapt and change to remain a business-critical tool. An organisation's digital workplace should be ever-evolving; enterprise platforms need to be improved to meet developing needs and support the business strategy. Continual care is needed to ensure systems are aligned with the organisation's goals. The intranet should meet the varying needs and wants of its users, enabling them to do their daily work without friction. When developing or redeveloping the intranet, it's important to consider multiple options, rather than assuming a certain direction or following'where the technology leads'.

David Shing, or simply'Shingy,' is well-known in technology circles. But how long will Shingy's (and other similar roles) survive?